If you are a sports fan, and lean more toward being active in sports rather than standing on the sidelines and watching others run and play, you are undoubtedly familiar with the great sports stores. You might even have charge cards to REI, Big 5 and Gart Sports Company. Yet did you know that three years ago The Sports Authority and Gart Sports Company merged? The result of this sports store marriage is the kind of store that looks like sports heaven to anyone and everyone who enters it.
The original Sports Authority used to be a small sports store located in Fort Lauderdale, Florida. Founded back in 1987, it catered to an audience that was looking for a wide selection in sporting goods, as well as well-known brand name items. Today, there are brick and mortar stores throughout the nation, but what is perhaps most important is the fact that its online presence is unmatched by any of its rivals. Sure, there are many sports specific stores that have a significant online presence, but when you are looking for unsurpassed values and bargains, you will be hard-pressed to find any other online presence that houses more of them under one roof.
The Sports Authority online has become the premier online destination for sports aficionados who do not want to leave the comfort of home to shop for themselves and loved ones, as well as for those who do not have a Sport Authority store nearby. There is not a sport that is not supported by the store, and you will be hard-pressed to find a more thorough selection of brand name items in sports equipment, active wear, and related items. Perhaps the best kept secret is the clearance department which offers seasonal closeouts on a large number of highly valued and brand name merchandise. When you go shopping at the Sports Authority, do not forget to check in this department first! You will be glad you did.